... Madonna Pharmacy

The Madonna Pharmacy is in the centre of Bolzano’s old town and serves as a meeting point for the health-conscious – and it has been this way since 1443. Part of its more than 500-year-old tradition is the preparation of homoeopathic, herbal remedies according to original recipes which have stood the test of time. Over the entryway the pharmacy’s emblem keeps her watch: the Holy Madonna made of painted wood. Inside you will find antique furniture and equipment originating from the workshops of the famous art school for woodcarving, St. Ulrich in Val Gardena, ornately painted vaulted ceilings, as well as medieval frescos – all bearing witness to the apothecary’s long history and tradition. That‘s why the Madonna Pharmacy in Bolzano is considered one of the most beautiful apothecaries in all Italy.

Manuela Rhode took on the strategic communication concept when the family business was re-launched. True to the motto “Hold on to the good things and gently guide them into the 21st century” the agency consults on the visual communications and develops concepts both for the website and multi-lingual company literature. And teaming up with graphics partners, the agency ensures that the folders, packaging and product presentations are given the final touch.