... hot & kool

The site of the former Siemens cable manufacturing plant in Berlin became the venue for “hot & kool”. At the centre of this innovative lifestyle trend event revolving around dining, kitchen and accessories stood an experience-focused staging of brands and designs (WMF, Rosenthal, Leonardo, Rösle, Fissler, Silit, Bodum). Apart from individual events arranged by the individual brand manufacturers, visitors had the opportunity to get a close-up of German star chef Sarah Wiener, hear tips from star TV chef Carsten Dorhs and learn tricks for elaborate decorating ideas.

The media work for «hot & kool» included media relationship with lifestyle magazines, reports on TV trend shows, advertising and articles published in the trade and local press.