... Post-it®

After their invention in 1974, they found their way into the office six years later – and have since then become indispensable: 3M Post-it® Notes. Today, the smart, original sticky note is available in more than 600 product variations and is sold in more than 100 countries. For 3M, the company that invented them, this triumph is proof of the strong innovative power of its employees and the enormous creative freedom they are afforded by their employer.

Professional brand communication continually makes it possible to turn products like adhesive notes into media relevant material. Manuela Rhode supports 3M in the fields of lifestyle communication, school marketing and also contributed to the campaign celebrating the brand’s anniversary. She was also responsible for the concept and execution of a design competition leading up to the awards ceremony, including the related media activities.