... Vikuiti

Vikuiti™ is a brand name that 3M Company has given to optical products of the highest quality. These include privacy filters that protect sensitive business data displayed on the notebook from prying eyes. For mobile displays, anti-scratch and anti-glare screen protection offers a perfect solution. Vikuiti™ products are highly valued for their brand promises among experts and users alike.

The goal of the PR work was to catch the attention of editors for the Vikuiti brand and quality. With the help of online PR tools, Manuela Rhode supervised the national media work and utilised these additional channels for the distribution of press messages, as well as the direct communication with target groups. This enabled us to firmly entrench the brand Vikuiti’s in the minds of business people, IT experts and opinion leaders.